Massimo Clara was born in Rome and began at a very young age to work in the family business. At the age of twenty-four he moved to Pesaro and began to work in the art sector, starting intense contacts and various collaborations with local artists and artisans.
The religious experience is at the heart of the company established in 1994 under the name, denoting the Le Marche region – Italy – of Lauretana Arte.
The name for the business was in fact chosen to entrust it to the protection of the worshipped Madonna di Loreto of the universally known Basilica, on the year of the 7th hundred anniversary since its foundation.